Ashish Soni sold more than 100 pieces and received orders from Zenia, Oggan and Vila Moda stores. Puja Arya sold 16 pieces and bagged orders from Germany and the Middle East-based Sauce store.

After a designer showcases a collection, most of his profits depend on the number of pieces picked up by buyers and the count of sampling orders he receives. Actual orders and profits can be worked out only after the approval of these samples.

Dhaka said: "We have done well. I cannot say 'very well' until the actual orders become known. We have sold more than 500 pieces. Once the orders transpire, it will be the best business we have done so far. Other than my locale and repeat clientele, I have got big orders from Middle East and Paris."

With every edition of WIFW, the fashion fraternity is getting more focused towards balancing business and glamour. For upcoming designers, who showcased their collection or put up stalls for the first time, WIFW proved a business booster as well.

"The Fashion Design Council of India provides a great platform to young and upcoming designers," said creative entrepreneur Charu Parashar, who sold 250-300 pieces of prêt and received orders from Kuwait's Modain and Indonesian store Lerosh.