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"It's
definitely a step forward. Finally, we are
beginning to see some hope," said designer
Payal Jain. "It's a wonderful idea.
All of us will be under one roof and this
will create enormous synergy between the
various components of the fashion industry,"
beamed Leena Singh of the Ashima-Leena design
duo.
The
idea of a fashion hub at Dwarka in west Delhi has been in the pipeline
for a while and received an impetus after the Supreme Court ordered
demolitions last year of commercial establishments running illegally
from residential neighbourhoods. The demolitions had seen large
numbers of designers, many of them the crème de la crème
of the fashion fraternity, thrown out of fashionable addresses like
1 and 2 MG Road they had occupied for years.
At
the bottom line, the designers weren't really complaining since
they were level headed enough to realise that they couldn't forever
break the law. What they would, however, have preferred was alternative
accommodation before being evicted. That solution now seems in sight
though it may take upwards of a year to fructify, after crucial
issues like land prices and the various components of the fashion
hub are resolved.
On
his part, Maken has promised to strike a balance on the price issue
between commercial and subsidised rates and said he would attempt
to adopt the middle path. But then, given the dynamics of Delhi's
fashion fraternity and their by-and-large cohesiveness, they will
definitely find a way out even if commercial rates are charged.
This apart, one other crucial issue needs to be resolved and that
is accommodation.
A five-star
hotel would have to be constructed as an integral component of the
fashion hub to accommodate the increasing numbers of foreign buyers,
fashionistas and journalists that are attending the WIFW. Though
this hotel would be assured of fairly decent occupancy rates for
about 20 days a year - the five days of the fashion week plus a
few days preceding and following the event - the question is: how
would it stay out of the red for the rest of the year.
Dwarka
is essentially a sprawling area of gated high-rise residential complexes
and attendant market complexes and related facilities. Thus, while
it is fairly close to the international airport, it is not home
to businesses or industries of the type that would attract visitors
requiring hotel accommodation.
It
is because of this that Delhi sorely misses a facility like the
Hyderabad International Convention Complex (HICC) that has been
developed in collaboration with a Dubai-based realty firm. It has
a convention centre with flexi-space, a five-star hotel and all
the rest of the paraphernalia required.
But
then, as Maken put it: "There will be a number of issues to
be resolved but I hope that next year's fashion week (autumn/winter
edition in March-April) will be conducted in the new complex."
If
that happens, or even a beginning is made, Delhi will truly be on
the way to becoming India's fashion capital.
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