April 2011

Premium curry sauce and accompaniments producer Anila’s Authentic Sauces has unveiled new product branding. The award-winning producer, which supplies to delis, farm shops, health food stores and quality food retailers across the UK, has designed new labels that reflect the distinct characteristics of the range. The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars to further enhance the image of the brand, which has won a string of awards for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine.

Anila’s produces eight premium concentrated curry sauces, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables. The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. In 2009 Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award. Dairy free, gluten free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

“The new labels give a clear message that the products created by Anila’s Authentic Sauces are speciality products, while at the same time highlighting the concentrated nature of the curry sauces,” explained Anila Vaghela, who founded Anila’s Authentic Sauces in 1997. “What we provide are concentrated curry sauces that consumers use as a base to make a great-tasting, authentic home-made curry, as well as a range of fine, authentic pickles, chutneys and dips. We believe our new labels and jars will help us to stand out on the shelves, and really make a statement about the quality of Anila’s products.”

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