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BBC
Asian Network reprieved
15th March 2011
BBC
Asian Network, one of two BBC digital radio channels
facing the axe last year, has won a last minute
reprieve after more than 100 high profile British
Asians, including actress Meera Syal, boxer Amir
Khan and Bollywood actress Shilpa Shetty, signed
a letter opposing the station’s demise. The station
has been attracting more listeners since it was
first announced that it was to close in March
2010 - 477,000 listeners a week have been tuning
in since then, although it is still one of the
most expensive stations to run costing some 8.5p
per listener hour.
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Staff
were told of the reprieve by Andy Parfitt,
controller of BBC Radio 1 and the Asian
Network.he Panjabi Hit Squad, the stage
name of two Asian Network presenters, Dee
and Rav, tweeted this afternoon to say the
BBC Asian Network would stay "as national
service, but with higher targets and budget
cutting". The duo said the BBC had "agreed
on a final proposal to keep the Asian Network
a national station, but needs to serve its
audience better" and that although it had
been recognised, "it's not out of the woods
yet". Industry sources say that the station
will be saved but with a reduced budget.
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