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Entertainment
TV -> BBC Asian Network reprieved

BBC Asian Network reprieved
15th March 2011

BBC Asian Network logoBBC Asian Network, one of two BBC digital radio channels facing the axe last year, has won a last minute reprieve after more than 100 high profile British Asians, including actress Meera Syal, boxer Amir Khan and Bollywood actress Shilpa Shetty, signed a letter opposing the station’s demise. The station has been attracting more listeners since it was first announced that it was to close in March 2010 - 477,000 listeners a week have been tuning in since then, although it is still one of the most expensive stations to run costing some 8.5p per listener hour.



Staff were told of the reprieve by Andy Parfitt, controller of BBC Radio 1 and the Asian Network.he Panjabi Hit Squad, the stage name of two Asian Network presenters, Dee and Rav, tweeted this afternoon to say the BBC Asian Network would stay "as national service, but with higher targets and budget cutting". The duo said the BBC had "agreed on a final proposal to keep the Asian Network a national station, but needs to serve its audience better" and that although it had been recognised, "it's not out of the woods yet". Industry sources say that the station will be saved but with a reduced budget.

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