G3 adds: “The worst possible thing in life is to know your mother has limited life left especially when she is young, beautiful and neither you nor anyone can do anything to prevent the end. This truly brings us all to our knees and shows the power of such a disease is beyond human control. By donating the proceeds of the track, I hope to make people more aware of this disease and also raise funds for the hospice and all its staff, who truly did a fantastic job supporting my mum and continue to do so for other patients. I can’t bring my mother back, but I can help ease the pain that others will suffer in fighting this disease.’

Having spent the past few years establishing his independent record label, Shitz Nitz Productions, G3 says of the single: “I’ve spent the past four years in the heart of the reggae industry, but throughout that time really wanted to create something special that combined my two passions – Hindi music and reggae. Avina has added a magical touch to the track and we’re both delighted with the final product.”

‘Lady’ will be released in May 25th 2009 on i-Tunes, Amazon, Napster, Emusic, 7Digital globally and on a limited edition CD along with a 7inch Vinyl in Jamaica. The video that accompanies the single features some truly stunning ‘ladies’ from one of Kanye West’s latest productions.