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Simon Sadler, director of
music at Box TV said, "At Box TV, we like
to push the boundaries to create new and compelling
programming formats. With the rise of stars such
as Jay Sean, British Asian music is in demand
and the 'Asian Beats Chart' is a reflection of
this. We like to experiment with new formats and
new genres of music; Kiss TV is renowned for championing
diversity and 4Music has developed its own identity
when to comes to new music after introducing the
VIP Track in 2009. We're proud to be able to produce
shows like the' Asian Beats Chart' and it will
be interesting to be part of the rise of British
Asian music scene."
Aadil Rasheed, former music
industry guru and conceptual catalyst behind the
show said, "The 'Asian Beats Chart' is important
for the long term development of artists in this
genre in the UK. It is great to be working with
Box TV to deliver this ground-breaking show which
will give Asian artists a real chance at reaching
mainstream TV audiences in the UK. The vision
shown by Box TV is rarely found at media level
in the current climate so we value the opportunity."
Terry Mardi, media entrepreneur
and youth content creator said, "The Asian
music scene has become more mainstream in recent
years. Shows like the 'Asian Beats Chart' accelerate
the unification of young audiences and demonstrate
the true integration in modern Britain. I'm proud
to be working with Box TV in bringing mass audiences
together. I'm also proud that this evolution is
being pioneered in the UK, demonstrating how diverse
the UK truly has become."
The Asian Beats Chart launches
January 18th 2012 at 6pm on Kiss TV (Sky 361 Virgin
336).
About 4Music
4Music, the UK's number
1 music TV channel, has seen its Share of the
Freeview platform grow year-on-year by 20% (Jan-Oct
2011). It is free to air, and part of the Box
TV music channel portfolio. 4Music believes music
is all about entertainment, offering exclusive
behind-the-scenes access to the biggest names
in music, unmissable live performances, video
exclusives, up to the minute music news and an
eclectic mix of new and classic video content.
4Music also broadcasts the best of music entertainment
shows and documentaries from the Channel 4 stable.
The channel features both popular and up-and-coming
bands and artists, daring to be different as long
as it's all in the name of great popular music.
During Q3 2011, an average of 11.1m TV viewers
tuned into 4Music.
About Kiss TV
Kiss delivers an urban mix
of hot videos and artist led countdowns with a
unique blend of R&B and hip hop; featuring
the hottest videos from big names like Rihanna,
Justin, Beyonce and Kanye. It can be found on
Sky (channel 361) and Virgin (channel 336). It
is also available internationally.
During Q3 2011, 4.9m viewers
tuned into Kiss which attracted an average 2.7m
viewers a month. 70% of Kiss' Adult viewers were
aged 16-34.
About Box TV
Box TV is a joint venture
between Channel 4 and Bauer Media. It is a network
of seven quality music channels including Kiss,
4Music, Kerrang!, The Box, Magic, Smash Hits and
Q which cater for every music enthusiast to suit
their mood and identity. The portfolio attracts
an average 15.9m viewers a month (Jan-Oct 2011).
Box TV has a majority share of the top 10 music
channels, attracting 2.9m 16-34s and 7.3m individuals
each week.
Box TV is dedicated and passionate about driving
creative and innovative programming formats to
ensure viewers get the best experience.
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