Ekk Deewana Tha
Produced by:Gautam Menon Reshma Ghatala Venkat Somasundaram
Directed by: Gautam Menon
UK Release 17th February 2012

Forthcoming Bollywood love story, ‘Ekk Deewana Tha’, is set to get the heart beats racing of lovers across the world. Prateik was keen that the film’s title be pertinent to his character that reflects the passion and romanticism in all of us, when In love. The character epitomises the excitement of a passionate lover and the length one goes to for the people they love.

The upcoming love story is a Hindi remake of Tamil filmmaker Gautham Menon's super hit ‘Vainnaithaandi Varuvaa’, in which Prateik stars opposite British model-actress, Former Miss Teen World and Miss Teen Great Britain, Amy Jackson, who makes her Bollywood debut after a successful launch in South Indian cinema. The beautiful love story is complimented by music from multi-Oscar winner, A.R. Rahman (‘Slumdog Millionaire’) with lyrics penned by India’s most popular and sought-after lyricist, Javed Akhtar.

Hailing from the new age genre of Hindi cinema that presents a fresh and youth-targeted perspective, ‘Ekk Deewana Tha’ retells the classic, Intense love story with fresh impetus for a new generation of cinemagoers, releasing through Twentieth Century Fox on 17th February 2012.

Synopsis:

Sachin is a regular guy-22 year old engineering graduate from a middle class family in Mumbai who is in love with the world of cinema. As a struggler in the film industry-where his long days are filled with waiting and then some more waiting, surviving on his father's pocket money and desperately trying to make an entry into any of the main film camps-there is nothing that makes each day worth looking forward to.

And that's when he sees Jessie, and it is love at first sight for him. Jessie is beautiful, elegant, smart and classy. But Jessie is not that simple. Jessie belongs to an orthodox Malayali Christian family where watching movies, partying or falling in love are completely taboo.

While Sachin battles with the idea of someone like Jessie and her family living in 21st century, modern Mumbai-he finds himself increasingly drawn to her. Jessie, for her part, tries to forge a friendship between them-believing that cloaking their feelings under the umbrella of friendship would save them heartache, tears and a full blown family drama.

EDT is the intense, yet feel good love story of these 2 very different characters as they understand the pangs and pleasure of first love while battling with the situations that life has placed them in making Sachin question all the time-Of all the people in the world why did I fall in love with Jessie?

‘Ekk Deewan Tha’ is released through Twentieth century Fox on 17th February 2012