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India's Global Powerhouses: How They Are Taking On the World by Nirmalya Kumar
  India's Global Powerhouses: How They Are Taking On the World
by Nirmalya Kumar
Published in Hardcover (1 Mar 2009)
Publisher: Harvard Business School Press
Language English, 256 pages
ISBN-10: 1422147622
Guide price £18.99

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When the Indian auto manufacturer Tata Motors bought the iconic Jaguar and Land Rover brands complementing the Nano, its own innovative $2,500 car it opened up a new chapter in India's economic story. In the coming years, such Indian multinationals as Bharat Forge, Hindalco, Infosys, Mahindra, and Suzlon will increasingly be making acquisitions and building their brands in Western markets.

Never heard of them? Then read this book. India's Global Powerhouses introduces you to the India's preeminent global companies and explains how they differ from their international rivals. The book profiles India's pioneering multinationals in detail, describing their transformation from leading domestic players to evolving global giants, as well as their unique approaches to globalization.

Every manager should understand the histories and the business trajectories of these prospective competitors, collaborators, and customers whose names will soon be as familiar to us as Honda, Lenovo, and Samsung.

About Nirmalya Kumar

Nirmalya Kumar is Professor of Marketing, Faculty Dfor Executive Education, and Co-Director, Aditya Birla India Centre at London Business School.

Professor Kumar received his B.Com. from Calcutta University, his MBA from the University of Illinois at Chicago and his PhD in marketing from Kellogg Graduate School of Management. Dr. Kumar has:

  • Taught at Harvard Business School, IMD (Switzerland), and Northwestern University.
  • Worked with more than 50 Fortune 500 companies in 50 different countries as coach, seminar leader and speaker on strategy, marketing, branding, retailing and distribution.
  • Served on the board of directors of ACC, Ambuja Cements, Bata India, BP Ergo, Defaqto and Zensar Technologies.
  • Authored, Global Marketing (BusinessWorld) as well as Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation, Private Label Strategy: How to Meet the Store Brand Challenge (with J-B. Steenkamp) and Value Merchants: Demonstrating and Documenting Superior Value in Business Markets (with J. Anderson and J. Narus), India’s Global Powerhouses: How they are taking on the World, all published by Harvard Business School Press.
  • Won several teaching honors, including being recognized with Business Week's highest four-star faculty rating in their 1993 guide to MBA programs.

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