A
BUSINESS SCHOOL FOR INDIA'S RURAL WOMEN
By Nayanima Basu, Indo-Asian News Service (6 May 2007)
Satara
(Maharashtra), India: Thirty-four-year old Lakshmi Kikade could
never have dreamt of going to a business management school to learn
the nuances of how to run a successful enterprise - for she had
never received formal education. But today she is a budding entrepreneur
in her own right with a business management diploma, thanks to the
grooming she received from Mann Deshi Udyogini - a business school
for rural woman.
"I
make and sell ladies bags in markets like Mumbai," she says
proudly. What makes Mann Deshi Business School unique is that it
is probably among those institutions that do not ask for any educational
degree. All one needs to get admission is a burning entrepreneurial
spirit coupled with an unquenchable thirst to make it big in life.
This
business school was started by a non-governmantal organisation called
the Mann Deshi Mahila Sahakari Bank in collaboration with the Indian
arm of HSBC, a leading global bank. According to Manndeshi trustees,
it was the first rural bank to receive a cooperative license from
the Reserve Bank of India (RBI). It provides micro-credit to poor
women in the Satara district of Maharashtra.
"Such
training centres help to equip women in rural areas with requisite
tools and nurse them to become efficient and successful entrepreneurs
in their chosen fields," Naina Lal Kidwai, country head for
HSBC India, told IANS.
Unlike
the Indian Institutes of Management (IIMs), this B-school has just
three rooms where classes take place on shared basis and its fee
structure starts from Rs.150 for the entire course that may go up
to Rs.600.
The
school offers a wide variety of courses on how to run enterprises
in areas such as purse and bag making, photography, screen-printing
and mobile telephony kiosks, apart from teaching women how to manage
books of accounts and finance, the school's volunteers said.
When
it started in December last year, almost 150 women enrolled themselves
in various courses and in the next five years it plans to admit
over 350 students per session, which lasts between three-six months.
"This is a path breaking institution as it recognises that
women need relevant and appropriate training to enable them become
good entrepreneurs, managers of their businesses and financial affairs,"
said Malini Thadani, head of public affairs and corporate responsibility
with HSBC India.
The
B-school also offers counselling sessions every Friday, free of
cost, for women who are not able to decide which course to pursue
and which would be the potential area best suited for their aptitude.
Among
its other services, it also offers a fully equipped gym where the
women can attend exercise classes - also free of cost. Already,
the school has opened four branches in Maharashtra and plans to
spread out to Karnataka by tying up with the local non-government
organisations there.
"This
school has now become the lifeline for the poor rural women here.
It has not only given them a better life but also a chance to stand
up and take charge of their lives," said Chetna Gala Sinha,
founder of the institution.
"Initially
when we started, we got a lukewarm response, but today it is teeming
with students. We are now focusing on young girls, who, often due
to family pressure, are married off without consent," Sinha,
a Yale alumna, said.
"Most
of them want to work, and we want to give them the right platform
to face the world," said Sinha, adding that she was planning
to organise a student exchange programme with the Universities of
Yale and Michigan.
As
a part of this programme, students from these Ivy League American
colleges would hold classes for women and also to have a better
understanding of rural India.
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